Who attended the event this year (April 2012):

The world's most established customer experience event

Experience is everything

The growing trend of consumers to base their choice of operators, services and products on the customer experience they receive, means that operators need to carefully examine and optimise their Customer Experience strategy to meet and exceed customer expectations.

Providing a seamless and sustainable customer experience in today’s experience-driven market is no longer an optional extra, but a requirement for any operator wanting to effectively compete and differentiate themselves.

So what makes for an exceptional customer experience? What are the organisational, technical and mindset prerequisites for making it a reality? And how do you sustain it? IIR’s Telecoms Customer Experience World will examine these questions and many more. The conference presents a unique opportunity for discussing the best practices in optimising your customer experience management with a special emphasis on leveraging social media/networks for this purpose.

In keeping up with our tradition of highly interactive conferences, innovative masterclasses, brainstorming workshops and roundtable sessions will examine ways for maximising customer retention and increasing profitability through data gathering, customer segmentation and the development of bespoke marketing and loyalty programmes.

Why you can't afford to miss Telecom CEM World Congress:

•  Take advantage of the discounted delegate rate of only €699 for the two Congress days to attend and share this unique learning and networking opportunity with your colleagues
• Learn from the experience of 20+ operator speakers from around the world and take home actionable and practical advice and ideas that you can use to enhance your company’s Customer Experience
• Hear cross industry case studies by Skype, Nokia and InPost and learn what strategies they have adopted to optimise the Customer Experience
• Find answers to your questions and engage in active discussion during the interactive masterclasses and panel sessions
• Meet fellow industry colleagues, share experiences and make new contacts
• Update your knowledge on the latest CEM/CRM solutions and tools at the exhibition